Top 5 Supplements to Consider Going into 2025

As we approach 2025, the supplement market continues to evolve, presenting new opportunities for businesses already in the industry or those looking to break in. Below are five key supplements projected to gain popularity in the coming year:

1. Adaptogenic Blends for Stress and Energy

Mental health remains a central focus, and adaptogens such as ashwagandha, rhodiola, and holy basil are seeing increasing demand. These natural substances are known to help the body cope with stress, boost energy levels, and promote overall well-being. In 2025, expect to see adaptogen blends paired with B vitamins, magnesium, and L-theanine take center stage.

These formulations cater to busy professionals, students, and athletes alike—anyone seeking to stay mentally sharp and avoid burnout. For the best results, prioritize products that are sustainably sourced and backed by scientific research.

Check out this article to learn more about how magnesium oil spray can help with stress management.

2. Gut Health Supplements: Prebiotics, Probiotics, and Postbiotics

Gut health continues to prove its importance to overall wellness, affecting immunity, mood, and more. Going into 2025, products combining prebiotics, probiotics, and postbiotics will remain top sellers.

Probiotics provide healthy bacteria, prebiotics feed them, and postbiotics (byproducts of bacterial fermentation) offer additional benefits like gut barrier support and immune regulation. Multi-strain probiotics, prebiotic fibers, and postbiotic formulas will be in high demand for those seeking improved digestion and reduced inflammation.

3. Longevity and Anti-Aging Supplements

As more people aim to extend their health span, the longevity market is booming. Expect a rise in supplements focusing on cellular health and metabolism in 2025. Ingredients like NAD+ boosters, resveratrol, and quercetin are at the forefront, with research backing their role in supporting healthy aging.

Collagen supplements are also evolving. While they’ve traditionally been associated with skin health, newer formulations target joint health, bone density, and muscle recovery. These supplements attract both younger individuals looking to prevent aging and older consumers seeking vitality.

4. Brain Health and Nootropics

Nootropics, or supplements for cognitive enhancement, are set to remain a top trend in 2025. With modern life placing increasing demands on mental performance, more people are turning to brain health supplements to improve focus, memory, and overall cognitive function.

Ingredients like L-theanine, citicoline, lion’s mane, and omega-3 fatty acids are widely known for their ability to enhance brain health. Nootropic blends that combine these with adaptogens or antioxidants such as ginkgo biloba will likely attract consumers looking for a comprehensive solution to boost brainpower.

5. Colostrum for Immune and Gut Health

Colostrum, a nutrient-rich substance, is becoming a standout ingredient for immune and gut health. Containing immune-supporting antibodies and proteins, colostrum helps protect and heal the digestive system, making it a prime supplement for 2025.

Research shows it can aid in maintaining a balanced gut microbiome, support the intestinal lining, and defend against harmful pathogens. Colostrum’s benefits appeal to a wide audience, from those boosting immunity to athletes focusing on recovery.

Conclusion

As we head into 2025, the supplement industry will continue to prioritize holistic health and personalized solutions. Stress management, gut health, longevity, and cognitive support will remain in high demand. At Canyonside Labs, we believe these five supplement categories are well worth considering as you plan for the future. Stay attuned to consumer preferences, invest in quality formulations, and you’ll be well-positioned for success. 

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References

• Chandrasekhar, K., Kapoor, J., & Anishetty, S. (2012). A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of a high-concentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults. Journal of Alternative and Complementary Medicine, 18(6), 623-632.

• Edwards, D., & Heufelder, A. (2013). Rhodiola rosea extract in the treatment of burnout syndrome. Phytomedicine, 20(1), 8-16.

• Hill, C., et al. (2014). Expert consensus document: The international scientific association for probiotics and prebiotics consensus statement on the scope and appropriate use of the term probiotic. Nature Reviews Gastroenterology & Hepatology, 11, 506–514.

• Aguilar-Toalá, J. E., et al. (2018). Postbiotics: An evolving term within the functional foods field. Frontiers in Microbiology, 9, 1730.

• Trammell, S. A. J., et al. (2016). Nicotinamide riboside is uniquely and orally bioavailable in mice and humans. Nature Communications, 7, 12948.

• Baur, J. A., & Sinclair, D. A. (2006). Therapeutic potential of resveratrol: The in vivo evidence. Nature Reviews Drug Discovery, 5(6), 493-506.

• Mori, K., et al. (2009). Effects of Hericium erinaceus on amyloid β(25-35) peptide-induced learning and memory deficits in mice. Biomedical Research, 30(2), 125-130.

• Dyall, S. C. (2015). Long-chain omega-3 fatty acids and the brain: A review of the independent and shared effects of EPA, DHA, and ALA. Frontiers in Aging Neuroscience, 7, 52.

• Brinkworth, G. D., & Buckley, J. D. (2003). Concentrated bovine colostrum protein supplementation reduces the incidence of self-reported symptoms of upper respiratory tract infection in adult males. European Journal of Nutrition, 42(4), 228-232.

• Playford, R. J., MacDonald, C. E., & Calnan, D. P. (2000). Co-administration of the health food supplement bovine colostrum reduces the increased intestinal permeability caused by heavy exercise in athletes. Clinical Science, 98(1), 47-53.